OWL AGENCY вАФ International Marketing Agency ¬Ј Performance, Brand, Analytics
International boutique marketing agency

Marketing that
brings clients in.

OWL AGENCY runs performance, brand and special-project campaigns for businesses going global. We pick the channels that pay back — and we own the result.

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Selected clients · trusted by international brands
Who we are

A boutique agency
for businesses that
need real numbers.

We work like an in-house team, but at agency speed. Strategy, media buying, creative, analytics, automation — under one roof, one project lead, one accountable contract.

— 01

One team,
end-to-end

No hand-offs between vendors. Strategy → creative → media → analytics in the same room.

— 02

Performance
first

Every campaign ties back to a business KPI — leads, revenue, retention. Not impressions.

— 03

International
by default

Campaigns across 12+ countries on Google, Meta, TikTok, Baidu, Naver. EN / ES / DE / FR / ZH / VI.

Services

We pick channels
that pay back.

Ten production lines, one team. Mix what fits the brief — not what looks good in a deck.

— 01

Performance media

Google, Meta, TikTok — paid acquisition tuned to CPL/ROAS, not vanity reach.

— 02

SMM & content

Strategy, content calendars, Reels production, community management.

— 03

Programmatic display

Programmatic display and video where attention actually lands.

— 04

Influence & creators

Creator selection and campaigns with transparent reporting.

— 05

Mobile & app marketing

UA, ASO, in-app analytics for iOS and Android.

— 06

Special projects

Non-standard activations, brand collabs, offline events that earn media.

— 07

Audio & podcast ads

Streaming audio, podcast integrations, radio.

— 08

Design & creative

Brand systems, key visuals, ad creatives, motion production.

— 09

SEO & content authority

Technical SEO, content, link-building for sustainable organic growth.

Our brands

Three specialist
products built on top
of the agency.

OWL Medical

Marketing for clinics, medtech and pharma.

Built around patient acquisition and retention. A team that knows the regulatory limits of every ad platform in healthcare.

CPL from $11 · ROMI 428% · top-5 RU agencies
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AirAds

One showcase for advertising in aviation.

All airlines, all formats, one request. A showcase for airline ad inventory — for brands, agencies, and carriers.

6 carriers · 12 ad formats · 1 request
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OWL PRO

Multi-platform analytics & campaign management.

A proprietary system that collapses 14+ ad platforms into one dashboard, with CRM-aware attribution and auto-pacing alerts.

14+ ad platforms · unified reporting · in-house
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AirAds

One showcase for
advertising in aviation.

AirAds gathers airline advertising inventory in one showcase. Airlines list their formats. Brands and agencies pick what they need, build a single request, and get a tailored proposal.

A

For airlines

A new ancillary revenue stream beyond bags, meals, and insurance.

B

For brands

A focused, high-spend audience in a channel that's free of digital noise.

C

For agencies

One point of entry to aviation media instead of dozens of bespoke conversations.

How it works

Three steps from selection to proposal.

— STEP 01

Browse the catalog

Airlines and their ad formats, all in one page.

— STEP 02

Build a request

Selected formats add up into a single brief.

— STEP 03

Get a proposal

We come back with a placement plan tailored to the selection.

12 formats, gathered in one showcase

From on-board ads and IFE screens to lounges, samples, and co-branded projects.

01
On-board ads
02
On-board screens (IFE)
03
Brand identity / livery
04
In-flight print
05
Airline digital channels
06
Samples & gifts
07
Waiting & business lounges
08
Boarding & gate area
09
Seasonal partnerships
10
Co-branded projects
11
Special projects
12
Airline-specific
OWL PRO

Multi-platform analytics
& campaign management.

Built in-house to solve a problem we faced every day — running campaigns across Google, Meta, TikTok, LinkedIn, X, Snapchat and ten more platforms, each with its own dashboard, its own attribution, its own export. OWL PRO collapses that into one view.

  • 01

    One dashboard

    Spend, impressions, clicks, leads, CPA, ROAS across all platforms — near real time.

  • 02

    CRM-aware attribution

    Leads tied to revenue stage via Salesforce, HubSpot, Pipedrive integrations.

  • 03

    Auto-pacing alerts

    Budget under-spend, CPA spikes, creative fatigue — flagged before they cost money.

  • 04

    Multi-account, multi-brand

    Built for agencies and holding-level reporting.

  • 05

    API-first

    Pull data into your BI tool — Looker, Power BI, Tableau.

Who it's for

  • In-house marketing teams

    Running 5+ ad platforms in parallel.

  • Agencies

    Multi-client portfolios, holding-level reporting.

  • Regulated verticals

    Healthcare, finance, education — where compliance reporting is non-negotiable.

Process

Five steps from brief
to a campaign that
pays back.

— STEP 01

Contract

Scope, KPIs and accountability set on paper, not by handshake.

— STEP 02

Brief & data

We dig into your product, audience, CRM, past campaigns. No assumptions.

— STEP 03

Media plan

Channel mix, budget split, expected CPL/CAC/ROAS — all on one page.

— STEP 04

Launch & creative

Production and launch in parallel. First campaigns live in 7–14 days.

— STEP 05

Optimize & report

Weekly tuning, monthly business-review, OWL PRO dashboard 24/7.

Cases

What it looks like
when it works.

AviasalesSpecial project
Brief

Reach Aviasales' core audience through a non-standard offline activation that earns media on its own.

What we did

A cocktail menu co-branded with SIDR GROUP — served in a branded suitcase with a luggage tag. Each cocktail = a destination.

Result

Picked up organically by bloggers and lifestyle media. Image lift across press.

CheryPerformance + brand
Brief

Generate qualified leads for a new model lineup in a competitive auto category.

What we did

Multi-channel — paid social, contextual, programmatic — with lead-qualification gating before CRM hand-off.

Result

Lead-volume target met; cost-per-qualified-lead within budget envelope.

AffiCoachMobile UA
Brief

Grow installs of a virtual-coach app for women, build recognition around mental-health positioning.

What we did

Auto-targeting across segments — single women without support, line managers, workplace-discrimination communities. Creative tuned per segment.

Result

Install volume in the millions-of-impressions tier; segment-level CAC inside the unit-economics envelope.

NovabiomBiotech · B2B
Brief

B2B lead generation for biotech / wellness products into specialty channels.

What we did

Vertical-specific targeting, content + paid mix, CRM-stage tracking via OWL PRO.

Result

Steady pipeline of qualified inbounds; CPL inside the negotiated benchmark.

HIT DevelopmentBali · investment
Brief

$20 qualified lead (investor with $500K+ check), 12 countries, multi-language.

What we did

Multi-geo paid across 12 countries in 4 languages, auto-targeting + interest segments, call-center verification.

Result

Lead volume against $20 KPI; coverage across RU, KZ, CN, JP, US, EU, Bali.

NuanuReal estate · Bali
Brief

Lead generation for agency properties, CPL up to $25, meeting-conversion within 150% benchmark.

What we did

Scaled campaign across geos and properties with creative-rotation tuned per asset.

Result

CPL inside the $25 envelope; meeting-conversion within benchmark.

Contact

Tell us about
the project.

Short brief, clear
next step.

We come back within one business day with a first read on the brief and a proposed call slot.