NUANU: 264 leads for overseas real estate at $2.8 each
How OWL Agency brought 264 leads for NUANU overseas real estate through Meta Ads: a case study with results and strategy
Overseas real estate is one of the toughest verticals in performance marketing. Fierce competition, expensive audiences, diverse markets and a shortage of quality traffic demand a deep approach from the agency.
In this case study we show how OWL Agency set up lead generation for NUANU, a modern infrastructure project in Bali, and delivered 264 leads on a budget of $737, keeping CPL at $2,8–$3.
About NUANU
NUANU is a modern infrastructure cluster in Bali that brings together:
- residential properties,
- educational spaces,
- a cultural and creative environment,
- walking and green areas,
- shared infrastructure and a community.
The project's goal is to create a place to live, work and create that solves the island's key problems.
The agency's objectives
The client came to OWL Agency with a clear request:
1. Lead generation for the properties with a benchmark of up to $25 per lead
For the overseas real estate market, that is an ambitious target.
2. Keeping the cost of a booked meeting at no more than 150% of the cost per lead
It was important not just to collect leads but to make sure they turned into actual conversations.
3. Scaling campaigns worldwide
The client wanted to expand to a global audience: the US, Europe, Asia and the CIS.
Promotion strategy
1. Advertising through Meta Ads
(Meta is designated an extremist organization in Russia)
The Meta format is a perfect fit for real estate thanks to:
- precise interest targeting,
- visual content,
- broad geography,
- a high click-to-lead conversion rate.
2. GEO: worldwide (All World)
We tested audiences in 20+ countries and kept the ones with the best CPL and CR.
3. Real Estate interest segments
- investments,
- luxury property,
- Bali real estate,
- architecture,
- buying property abroad.
4. Automation through Albato
All leads were collected and passed to the client instantly, cutting response time and raising the lead-to-meeting conversion rate.
The creatives that delivered
We designed visuals in a premium real estate style:
- a focus on ROI 11–12%,
- images of villas, pools and infrastructure,
- minimalist copy,
- English-language copy (a universal choice for a global audience).
Key triggers:
investment appeal
limited offers
high returns
a prestigious location
Results
Final campaign statistics:
The result beat the benchmark by 8.9x (expected $25 → actual $2.8).
Why the strategy worked
- Global audience : let us reach buyers from many countries.
- Precise interests : real estate, investments, Bali lifestyle.
- Strong creatives : premium presentation with a focus on returns.
- Instant lead handoff : a high lead-to-meeting conversion rate.
- Continuous optimization : switching off expensive geos and scaling the cheap ones.
Bottom line
OWL Agency proved that even in the challenging overseas real estate market, a well-built Meta Ads strategy can deliver a steady flow of quality, low-cost leads.
The project is a success, and at the time of writing the campaign is being scaled to new regions.
FAQ: frequently asked questions about lead generation for NUANU overseas real estate (Bali)
1. How do you promote overseas real estate through Meta Ads?
To promote property abroad successfully, you need to combine precise interests (real estate, investments, relocation, architecture) with strong visual creatives and global geography. Meta Ads lets you reach audiences worldwide and optimize campaigns for leads.
2. Why is Meta Ads a good fit for real estate advertising?
Meta Ads is effective thanks to:
- precise segmentation,
- a strong visual format,
- look-alike capabilities,
- automated optimization strategies,
- high audience engagement.
For premium projects (villas, apartments, investment properties) this channel is especially effective.
3. Which creatives work best for real estate?
The best performers are:
- property photos and renders,
- a focus on ROI, yield and investment returns,
- minimalist English copy,
- shots of infrastructure and interiors,
- premium luxury-style visuals.
In the NUANU case, exactly these creatives delivered a high CTR and a low CPL.
4. How do you choose the geography for advertising real estate in Bali?
You usually start with all available countries (All World), and then:
- switch off expensive regions,
- scale the cheap ones,
- test different clusters (US, Europe, Asia, Middle East).
That is how we found the most profitable countries, with CPL starting at $2.8.
5. What CPL is considered normal for overseas real estate?
On average, real estate CPL in Meta Ads ranges from:
- $12–30 in Europe,
- $20–40 in the US,
- $8–20 in Asia,
- $6–15 in the CIS.
Our result $2,8 : an exceptionally high level of efficiency.
6. How do you raise the lead-to-meeting conversion rate?
The secrets:
- instant lead handoff through integrations (such as Albato),
- a fast response from the manager (within 5 minutes),
- scripts focused on returns and investment value,
- nurturing through messengers,
- a personalized consultation.
NUANU keeps the lead-to-meeting cost at ≤150% of CPL, which is an excellent result.
7. How do you segment the audience for overseas real estate?
The segments that deliver the best results:
- real estate / property investment interests,
- private investor interests,
- luxury lifestyle audiences,
- architecture and design audiences,
- relocation / expat audiences,
- look-alikes of past buyers and page viewers.
8. What are the most common mistakes in overseas real estate advertising?
Common failures:
- targeting too narrow a geography,
- no premium visuals,
- sales copy that is too long,
- wrong optimization goal (not for leads),
- manual lead processing,
- no CRM integration → conversion drops.
In our case we accounted for all of this.
9. What documents or confirmations are needed to launch ads?
Usually you need:
- legal information about the project,
- a website describing the property,
- confirmation that the ads do not fall under restricted categories,
- correct disclaimers for Meta.
- NUANU provided the full package.
10. Can campaigns like this be scaled worldwide?
Yes.
That is exactly what we did:
- tested dozens of countries,
- removed the expensive ones,
- scaled the cheap ones,
- grew the campaign into a global flow of leads.
That produced a steady flow of low-cost leads.
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