Influencer marketing
OWL AGENCY™

Influencer integrations that bring customers

Show integrations, special projects, seeding and ambassador contracts. We pick creators from our own database, handle approvals, control every release and measure results in leads, not just reach.

480+creators in our own database
5%flat commission
0hidden fees or markups
Sbermarket Blogger in the kitchen Zara Makeup VK Business Fashion blogger

Videos in this section are for illustrative purposes only, to demonstrate formats and visual approaches in influencer marketing. Some materials are provided by Pexels under a free license and are not OWL AGENCY work.

Formats

Formats that sell and reach

We build the campaign around your goal: from a single integration to a nationwide special project.

Show integrations

Native placements in YouTube shows, podcasts and streams. Your brand in content people watch to the end.

Special projects

Custom formats built for the brand: challenges, collaborations, video series and mechanics with viral potential.

Seeding

Mass placements with dozens or hundreds of creators. Maximum touchpoints and reach with transparent economics.

Ambassador contracts

Long-term partnerships with opinion leaders. Lasting loyalty instead of a one-off spike.

Creator selection

Our own database of 480+ creators. We check audience, engagement and past integrations and screen out fake followers before launch.

Analytics and reporting

Transparent metrics for every placement: reach, ER, clicks and leads in real time in OWL PRO.

Integrations

Brands in content people watch to the end

Blogger Fashion shoot Durex Food blogger Peregovorochka Makeup

Videos in this section are for illustrative purposes only, to demonstrate formats and visual approaches in influencer marketing. Some materials are provided by Pexels under a free license and are not OWL AGENCY work.

Where we are strong

Expertise in key verticals

We know the creators, formats and audience pain points in each of these niches.

Gamingstreamers and esports
Beautyskincare and cosmetics
FMCGconsumer goods
e-commarketplaces and stores
Banking and financebanks and fintech
Autobrands and dealers
Educationcourses and projects
Ed-techonline platforms
DIYlife hacks and handmade
Process

From request to soaring reach: four steps

01Brief and strategy

We analyze the task, budget and audience, then propose formats and shortlist creators.

02Selection and approval

We approve the list of bloggers, scripts and creatives, and lock in release dates.

03Launch and control

We monitor placements, content quality and compliance with agreements, and label ads as required by law.

04Report and scale

We measure reach and leads, show what worked and scale the result.

Who works
on your projects

Aleksey Lednev Aleksey Lednev Founder OWL AGENCY

My expertise guides the whole team throughout every project

Ekaterina Rodionova Ekaterina Rodionova Digital strategist

I build strategies and campaigns that move the target metrics

Ksenia Panteleeva Ksenia Panteleeva Performance marketer

I launch campaigns with cost efficiency as the goal

Sofia Khmel Sofia Khmel Designer

I shape the style and mood of projects and make them recognizable

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Our team takes on projects of any complexity

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Amalia Gatina Amalia Gatina Creative producer

I come up with memorable ideas and take them all the way to air

Yulia Tolmacheva Yulia Tolmacheva SMM strategist

I create creative content that engages your audience

Yan Uvarov Yan Uvarov CRM and automation

With code and APIs I turn a business into an automated lead-production line

Natalia Kutenkikh Natalia Kutenkikh Chief accountant

I keep finances and paperwork in order so the team can focus on projects

FAQ

Frequently asked questions about influencer advertising

How much does influencer advertising cost?

The budget is the cost of the creator placements plus our 5% commission. There are no markups on placements: you see each creator's price. After the brief we send a shortlist of creators with prices and a reach forecast.

How do you select creators?

From our own database of 480+ creators and the open market. We review audience, engagement and past integrations and check for fake followers. The list is approved with you before launch.

What formats are available?

Integrations in shows, podcasts and streams, seeding in Telegram channels, special projects with challenges and collaborations, ambassador contracts. We choose the format to fit the task and budget.

How do you label ads?

Every placement is labeled in line with advertising law: we obtain the erid token, submit the data to the ad registry and file the reports. You face no fines for unlabeled ads.

How do you measure results?

Reach, engagement, clicks and leads for every placement: promo codes, UTM tags and end-to-end analytics in OWL PRO. A report with conclusions after every wave of placements.

We will dive into your project and propose a detailed plan to make it happen

Fill out the form and we will get back to you shortly!